Goal 7: increase the impact and visibility of James Madison College, our students, faculty and alumni at MSU — across the state, in the U.S. and around the world.
Objectives
Build a strong and consistent JMC brand.
Promote inclusive excellence.
Leverage JMC’s 10,000 alums and friends to raise the college’s profile.
Strategy 1.1 & 1.2: Communications office will develop and implement a workshop for faculty and staff to teach consistent brand identification practices. Communications office will implement training for those interested in greater public engagement with the media (interviews, op-eds, etc.).
Faculty event held in March 2024. Communications manager will host another event in AY 25-26 if there is adequate interest from faculty and staff.
Strategy 2.1: Ensure news from the college is representative of our community in various dimensions.
Ongoing initiative of JMC's Communications Manager, including content on JMC's website, social media platform and recruitment materials.
Strategy 2.2: Ensure that many diverse and representative voices are published and heard in college media.
Ongoing initiative of JMC's Communications Manager, including content on JMC's website, social media platform and recruitment materials.
Strategy 3.2: In collaboration with the college community, the development office will increase engagement with alumni, ask for and raise significant private financial support to advance the college and its worthy programs.
The JMC Alumni Association now includes a Fundraising Committee, currently chaired by Bill Beekman (JMCD '89). The Alumni Association will work closely with JMC Development Office on the upcoming Comprehensive Campaign.
Strategy 2.2: Ensure images are updated regularly and truly reflect the college.
In AY25-26, JMC's website will migrate to a new platform. During the migration process, all web images will be review and replaced with updated content where appropriate.
Strategy 3.1: Develop a network of alumni with JMCAA Board leadership that expands the reach of JMC communications, provides new and diverse content, and increases knowledge and awareness with JMC stakeholders.
Communications Manager and Alumni Coordinator are collaborating with Alumni Association to develop strategy around highlighting both alumni and college accomplishments.
